Meta Ads (Facebook & Instagram)
Meta Ads management for Facebook and Instagram — creative-led campaigns, precise audiences and conversion tracking that turn social spend into measurable revenue.
Patil Web Solutions manages Meta Ads on Facebook and Instagram with a creative-led, measurement-first approach that turns social spend into leads and sales you can verify. Well-structured accounts usually reach stable, optimizable performance within four to eight weeks of testing; we tell you upfront if your offer or budget is unlikely to support profitable Meta campaigns.
What are Meta Ads?
Meta Ads are paid placements across Facebook, Instagram, Messenger and the Meta Audience Network, bought through the Meta Ads Manager auction. Unlike search ads, which capture existing demand, Meta Ads create demand — putting the right creative in front of the right people before they search. Success depends on three levers: thumb-stopping creative, audience strategy, and clean conversion data feeding the algorithm.
What is included
- Account and pixel audit — Meta Pixel and Conversions API setup, event tracking and domain verification done correctly first.
- Campaign architecture — prospecting, retargeting and retention structures matched to your funnel and budget.
- Creative strategy and production — ad concepts, copy and creative briefs, with structured testing of hooks, formats and offers.
- Audience strategy — interest, lookalike and first-party audience planning, plus exclusions that prevent waste.
- Landing page alignment — message-match reviews so clicks land on pages built to convert.
- Budget management — disciplined scaling rules: increase what proves out, cut what does not.
- Reporting — weekly snapshots and monthly reviews covering cost per result, return on ad spend and creative learnings.
Our process
We begin with tracking and offer validation, because scaling a broken funnel just burns money faster. The first month runs structured creative and audience tests at controlled budgets. Winners graduate to scaled campaigns; learnings are documented so every month starts smarter. Your ad account, pixel and audiences remain in your ownership at all times.
Typical investment
Meta Ads management in India typically costs ₹15,000–₹40,000 per month for smaller budgets, or roughly ten to fifteen percent of monthly ad spend for larger accounts — as part of broader performance marketing programs of ₹1,50,000–₹6,00,000 per month including media. These are typical industry ranges; the final quote depends on spend levels and creative volume.
A note on honesty: no agency controls the auction, and we do not promise fixed cost-per-lead numbers before testing. We commit to disciplined testing, truthful reporting and fast decisions on what to scale or stop.
Who Meta Ads work best for
Meta performs strongest for consumer offers with visual appeal, clear audiences and healthy margins — e-commerce, education, local services, events and apps. For narrow B2B niches we usually recommend search-led acquisition instead, and we say so plainly during the audit rather than taking budget we do not believe in.
Ready to make social spend accountable? Request a project quote or book a free consultation — we will audit your current account or funnel before proposing a budget.
Frequently asked questions
Typical industry ranges in India are ₹15,000–₹40,000 per month in management fees for smaller budgets, or ten to fifteen percent of ad spend for larger accounts. Ad spend is separate and billed by Meta directly to you. Final quotes depend on scope.
Meaningful testing usually requires at least ₹50,000–₹1,00,000 per month in media. Below that, data accumulates too slowly to optimize confidently — we will tell you honestly if your budget is better spent elsewhere first.
Most accounts need four to eight weeks of structured testing before performance stabilizes. Offers with proven funnels can move faster; brand-new funnels take longer. We set expectations after reviewing your funnel.
Yes. We develop concepts, copy and creative briefs, and can produce static and short-form video assets. Structured creative testing is the core of our approach, not an add-on.
You do. We operate inside your Business Manager with partner access, and all audiences, data and creative history stay with you if the engagement ends.
We design, build and grow digital products: custom websites and web applications, CRM/ERP and SaaS platforms, AI automation, and SEO and performance marketing programs — delivered by a multidisciplinary team of 30+ professionals.
Cost depends on scope. As typical industry ranges in India, a business website may start around ₹25,000–₹75,000, e-commerce builds around ₹60,000–₹2,00,000, and custom software or SaaS platforms are scoped individually. We always provide a detailed, fixed proposal after a free discovery call.
A marketing website typically takes 3–6 weeks; e-commerce or custom web applications usually run 8–16 weeks depending on complexity. Every engagement starts with a scoped timeline and milestones.
Ready to discuss Meta Ads (Facebook & Instagram)?
Get a scoped proposal with timeline and fixed pricing — or start with a free consultation.