Google Ads
Google Ads management across Search, Shopping and Performance Max — intent capture, rigorous tracking and weekly optimization focused on cost per acquisition.
Patil Web Solutions manages Google Ads accounts that capture high-intent demand profitably — Search, Shopping, Performance Max, Display and YouTube, governed by accurate conversion tracking. Because search ads capture existing demand, well-built campaigns can generate leads within days of launch, with efficiency improving steadily over the first one to three months of optimization.
What is Google Ads?
Google Ads is the paid advertising platform across Google Search, YouTube, the Display Network, Gmail and the Google Shopping shelf. Advertisers bid in real-time auctions for placements, paying when users click or convert. The platform rewards relevance and data quality: tightly themed campaigns, strong landing pages and accurate conversion signals lower costs, while sloppy structure quietly taxes every click.
What is included
- Account audit and rebuild — structure, match types, negatives and bidding reviewed against actual search-term data.
- Conversion tracking done right — GA4, enhanced conversions and offline conversion imports so bidding optimizes for real business outcomes.
- Search campaigns — intent-tiered keyword structures, RSA copy testing and aggressive negative-keyword hygiene.
- Shopping and Performance Max — feed optimization, asset groups and controlled automation with clear guardrails.
- Landing page alignment — message match and conversion-rate reviews; we can build dedicated landing pages in-house.
- Bid and budget management — smart bidding deployed only when data volume justifies it, with budget shifted to proven campaigns.
- Reporting — weekly checks and monthly reviews covering cost per acquisition, impression share and search-term quality.
Our process
We start with tracking verification — if conversions are miscounted, everything built on top is fiction. Next comes a structural rebuild or fresh build with intent-tiered campaigns, then weekly optimization cycles: search-term reviews, negative additions, ad copy tests and bid adjustments. Monthly reviews cover performance against cost-per-acquisition targets and where the next rupee should go. Your account and all its history remain yours.
Typical investment
Google Ads management in India typically costs ₹15,000–₹40,000 per month for smaller accounts, or around ten to fifteen percent of monthly ad spend for larger ones, within performance marketing programs that can total ₹1,50,000–₹6,00,000 per month including media. These are typical industry ranges; the final quote depends on spend, campaign count and scope.
A note on honesty: click costs are set by auction competition, not by agencies. We do not promise fixed cost-per-lead before data exists — we promise clean structure, relentless optimization and reporting you can audit.
Who Google Ads works best for
Search advertising excels when buyers already look for what you sell — services, software, clinics, education, B2B and high-consideration purchases. Where search volume is thin, we will say so and recommend demand-creation channels instead, because spending into an empty auction helps no one.
Want search spend that pays for itself? Request a project quote or book a free consultation — we will audit your account or opportunity first and tell you plainly what is realistic.
Frequently asked questions
Typical industry ranges in India are ₹15,000–₹40,000 per month in management fees for smaller accounts, or ten to fifteen percent of ad spend for larger ones. Media spend is paid by you directly to Google. Final quotes depend on scope.
Search campaigns can produce leads within days of launch because they capture existing demand. Reaching efficient cost-per-acquisition usually takes one to three months of optimization as data accumulates.
Yes, with guardrails. Automation works when fed accurate conversion data and clear structures — we deploy it where it earns its keep and retain manual control where it does not.
Usually. The audit determines whether restructuring or incremental repair is the better path — we keep whatever history is working and rebuild only what is not.
You do, always. We work with partner access inside your account, and every campaign, conversion action and data point stays with you if we part ways.
We design, build and grow digital products: custom websites and web applications, CRM/ERP and SaaS platforms, AI automation, and SEO and performance marketing programs — delivered by a multidisciplinary team of 30+ professionals.
Cost depends on scope. As typical industry ranges in India, a business website may start around ₹25,000–₹75,000, e-commerce builds around ₹60,000–₹2,00,000, and custom software or SaaS platforms are scoped individually. We always provide a detailed, fixed proposal after a free discovery call.
A marketing website typically takes 3–6 weeks; e-commerce or custom web applications usually run 8–16 weeks depending on complexity. Every engagement starts with a scoped timeline and milestones.
Ready to discuss Google Ads?
Get a scoped proposal with timeline and fixed pricing — or start with a free consultation.