Real Estate Listing Portal with CRM-driven Lead Funnels

The challenge

A property business was acquiring leads from multiple portals, ad campaigns, website forms and WhatsApp — with no single system to track them. Response times were slow because leads sat in inboxes and personal phones, listings were maintained in spreadsheets with inconsistent details, and management had no visibility into which sources or agents converted.

Rising per-lead costs on third-party portals made the situation increasingly expensive.

Our solution

We built a searchable property listing website with project and listing pages, photo galleries, location maps and structured enquiry forms — connected to a real-estate CRM that captures leads from every source, assigns them automatically to agents and tracks each one from enquiry to site visit to booking.

WhatsApp automation sends instant acknowledgements, brochures and visit reminders, while a reporting layer shows funnel performance by source, project and agent.

Technology

PHP 8, MySQL, full-text property search and filters, CRM with pipeline and assignment rules, WhatsApp Business API, conversion tracking for ad campaigns

Process

Discovery focused on the real lead journey — where enquiries arrived, how agents followed up and where deals stalled. We launched the listing website and CRM together, migrated existing listings from spreadsheets, trained the sales team on pipeline discipline and iterated assignment rules based on the first weeks of live data.

Key features

• Property listing website with search, filters and project pages
• CRM capturing leads from portals, ads, forms and WhatsApp in one place
• Automatic lead assignment with follow-up reminders and escalation
• Site-visit scheduling and pipeline tracking to booking
• WhatsApp acknowledgements, brochure delivery and visit reminders
• Funnel reporting by source, project and agent

Results

Qualitatively, response time to new enquiries dropped from hours to minutes, no lead is lost between sources or agents, and management can finally see which campaigns produce site visits rather than just enquiries — enabling spend to shift toward what works.

Detailed, verified results are published after client approval.