Multi-location Restaurant Ordering Platform

The challenge

A multi-outlet restaurant business was paying significant aggregator commissions on online orders and managing table reservations over phone calls and personal WhatsApp numbers. Menus and prices were inconsistent across platforms, staff reconciled orders manually at closing, and the business had no direct relationship with its repeat customers.

Orders placed by phone were frequently misheard during rush hours, and there was no consolidated view of sales across outlets.

Our solution

We designed and built a direct ordering platform spanning a new mobile-first website, per-outlet menus with centralized control, UPI and card payments, and automated order notifications to the kitchen. WhatsApp automation handles table reservations, order confirmations and status updates, while a management dashboard consolidates sales by outlet, channel and dish.

The rollout was phased: one outlet first, then the remaining locations after the workflow was proven in daily service.

Technology

PHP 8, MySQL, vanilla JavaScript front end, WhatsApp Business API integration, Indian payment gateway with UPI, admin dashboard with role-based access

Process

The engagement began with a discovery phase mapping the real order and reservation workflow across outlets. We then delivered in short milestones — website, ordering, payments, WhatsApp automation, reporting — with the client team testing each stage in a live outlet before the next began. Staff training and a hypercare period followed go-live at each location.

Key features

• Commission-free direct online ordering with UPI and card payments
• Centralized menu and price management across all outlets
• WhatsApp table reservations with automated confirmations and reminders
• Kitchen order notifications and status tracking
• Consolidated sales dashboard by outlet, channel and dish
• Customer database with order history for repeat marketing

Results

Qualitatively, the platform shifted a meaningful share of repeat orders to the direct channel, reduced reservation errors through automated confirmations, and gave ownership a single daily view of performance across outlets for the first time.

Detailed, verified results are published after client approval.